Tuesday, January 10, 2012

Can a block of squiggly lines really be the next big thing in marketing?

Companies often spend significant time and effort creating websites chock-full with great information and tools, then come to us with the question:  how do I actually direct people to my website?
Quick Response codes may be the answer! QR codes are 2-D barcodes that your customers can scan with an application on their smart phones to gain instant access to any address on the web, whether it’s your website, online coupons, instructional videos, or up-to-date event information. Using QR codes in an effective, cutting-edge way for your business to reach and interact with more customers than ever before!
While QR codes have been around the 1990’s, the popularity of smart phones brought a new wave of interest. According to research firm 3GVision, barcode usage in North America expanded 42.1% in Q3 of 2011 and daily scans come from 141 different countries around the world.
How can you use QR codes in an effective, cutting-edge way to reach and interact with more customers than ever before? Here are some examples of successful integration of QR codes in marketing campaigns:

Disney  created a series of print ads in Japan that show the fan-favorite characters with QR codes embedded in their faces. When people scan the QR codes, they’re directed to Disney Channel’s mobile-phone friendly website.

The University of Guelph was one of the first to use QR codes in their admissions materials. By scanning the code, prospective students were directed to videos of current students talking about classes and activities they enjoyed at the University.
As you can see, QR codes allow you to integrate print with web, and can be used  in a variety of print and online marketing materials like business cards, brochures, direct mail, trade show displays, patient or client surveys, email blasts, and much more! Contact us today to see how QR codes could give your company a fun, interactive edge.

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