We returned to our desks yesterday after attending the PSDA 2012 Print Solutions Conference & Expo in Baltimore, where attendees visited with exhibitors in nearly 200 booths and took advantage of compelling education and training sessions when off the expo floor. This three-day event is the only national trade show focused on the distributor channel for print, marketing and business communications.
We return to work energized and focused. We learned a lot at this year’s conference. Here are just a few of the things that we are excited about:
- Multi-touch, cross-media campaigns that marry print, web, and mobile technologies.
- Numerous methods for increasing and tracking response rates for direct mail.
- Beautiful new printing processes that allow for the creation of amazing “dimensional” pieces. Brilliantly printed postcards, business cards, posters, flyers, and catalogs that utilize new print processes that “wow”!
- New technologies, products, and processes that are increasingly environmentally friendly.
- Good (and not-so-good) uses of QR codes.
- Turnkey solutions for busy marketing professionals.
- Very affordable logo redesign packages.
- Web-to-print technologies that continue to make order fulfillment more efficient, easy, and cost-effective.
- A good marketing campaign requires being smarter before ink ever hits paper and collecting data after.
- Best quote from the conference: the best tool that each of us has is our ears!
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