Friday, June 8, 2012

Annual Print Solutions Conference and Expo

We returned to our desks yesterday after attending the PSDA 2012 Print Solutions Conference & Expo in Baltimore, where attendees visited with exhibitors in nearly 200 booths and took advantage of compelling education and training sessions when off the expo floor. This three-day event is the only national trade show focused on the distributor channel for print, marketing and business communications.
We return to work energized and focused.  We learned a lot at this year’s conference.  Here are just a few of the things that we are excited about:

  • Multi-touch, cross-media campaigns that marry print, web, and mobile technologies.
  • Numerous methods for increasing and tracking response rates for direct mail.
  • Beautiful new printing processes that allow for the creation of amazing “dimensional” pieces.  Brilliantly printed postcards, business cards, posters, flyers, and catalogs that utilize new print processes that “wow”!
  • New technologies, products, and processes that are increasingly environmentally friendly.
  • Good (and not-so-good) uses of QR codes.
  • Turnkey solutions for busy marketing professionals.
  • Very affordable logo redesign packages.
  • Web-to-print technologies that continue to make order fulfillment more efficient, easy, and cost-effective.
  • A good marketing campaign requires being smarter before ink ever hits paper and collecting data after.
  • Best quote from the conference:  the best tool that each of us has is our ears!

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