QR codes are gaining popularity quickly; according to a recent study by Baltimore advertising agency MGH, about 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code.
A variety of businesses are taking advantage of this edgy technology… we’ve seen QR codes on Macy’s television commercials, Disney’s billboards, and a university’s admissions materials, just to name a few. We recently came across a unique example of QR usage in the healthcare industry. Middle Tennessee Medical Center in Murfreesboro, TN launched a campaign with QR codes in the corner of their print advertisements. The code invited people to “experience” the hospitals new facilities and led them to a video of the new TV campaign. See the ad for yourself here.
We brainstormed a list of some other specific ways QR codes can be used in your industry:
1. Place QR codes at different locations in the building that guide visitors around the campus with a web-based map.
2. Print codes on laminated lobby cards and link them to an online customer satisfaction survey.
3. Host redirected URL’s posted on different publication ads to measure which ads get the highest response rates.
4. Print codes on brochures with links to “how to” videos or instructions.
5. Put QR codes on “dated” pieces so customers can stay up-to-date about info that changes frequently.
6. Include QR codes on your business cards and link them to your LinkedIn account, or your company’s “about us” website page.
7. Use a personalized QR code, or a PURL, to track a fundraising mailing or survey responses.
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